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Measuring the Effects of Social Media Marketing

Cross-posted on e.politics A tough question came up in a conversation with a visiting group of Danish communications professionals last week — how do you actually measure the effectiveness of social...

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Critics Say Social-Media Should Be Off Limits for DTC Drug Ads (Advertising Age) Critics of using social media as a means of advertising for the pharmaceutical industry believe that the drug companies...

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An Inventor’s Shocking Forecasts for Marketing Technology (iMedia Connection) Renowned futurist and inventor, Ray Kurzweil, gives his thoughts on the future of technology in the marketing industry. DC...

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How Tweet It Is!: Library Acquires Entire Twitter Archive (Library of Congress) Ever tweeted on Twitter? Congratulations, your 140 characters or less will now be housed in the Library of Congress. 10...

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Ten Commandments of Campaign Social Media (e.politics) Ten rules of campaign social media you should live by. Choose the Right Marketing Channels to Reach the Right Members (Forum) Association...

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Economics 101: Using Web Videos to Explain America’s Fiscal Problems

America’s fiscal crisis is fueling activism in cities and town across America where Tea Party rallies shine the light on our national debt and out-of-control government spending. But there’s also a...

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More on Social Media Strategy

Jeff is right on the mark in his post “Your Social Media Strategy May Not Be A Strategy.” But it may even be worse than he reports. Some companies and organizations don’t even have clear tactics when...

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HOW TO: Maximize Your Brand’s Relevance With Facebook Post Targeting (Mashable) Facebook marketers can choose to target by location or by language in order to reach the right audiences. 5 musts for...

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Facebook Forms Political Action Committee (Reuters) The social network has pledged to begin supporting ‘candidates who share [Facebook's] goals of promoting the value of innovation to our economy while...

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